ZHANG Chun-qina,LIU Shanb,PENG Yana(a.Tourist School;b.Matheratics and Computer School,Jiangxi Teachers’ College of Science and Technology,Nanchang 330038,China)
Abstract：Brand loyalty is key to the establishment of a brand.It is signficant for tourists’ travel decisions,the spread of brand’s reputation,and the marketing of tourist destination as well.Based on the theories of brand loyalty,this paper targeted the element
2011, Vol. 35 