Abstract： Differentiation is an important resource of competitive advantage.Enterprises have obtained much more competitive advantages by lower cost or established more special features in the past.But now brand and velocity have become the strategic foundation on achieving competitive advantage in the 21st century.To create velocity advantage can reply the target market rapidly and react swiftly.Chinese appliance business enterprises should take differentiated brand strategy as the dominant strategy and put the product-brand strategy and enterprise-brand strategy into practice,and then strategically reconstruct the supply chain and value chain.
2007, Vol. 38 
