Abstract： Design now in the profession is not a pure individual activity,but the design-product-market-commodity process.It has suddenly revealed the characteristic of more performance of collective behavior.Design management is also for the entire design process.The design process will produce conflicts between the design product and the market management,the design department and the production department,the manager and the designer,etc.Regarding the above,we may utilize the game theory to explain it and find the reason of occupation and imitation in designing,the gap between managers and designers,the low efficiency of design and production.Thus,it not only can help enterprises to improve the efficient use of resources and the efficiency but also perfect the design system.
2008, Vol. 39 
