广告标语的创意策略与语言技巧
吴佩君; 傅小龙
江西司法警官职业学院; 南昌大学艺术学院 江西南昌 330013; 江西南昌 330047;
WU Pei - jun, FU Xiao - long(Vocational Judiciary & Police Officers’ Academy,Jiangxi,Nanchang 330013,China; Art School Nanchang University,Nanchang 330047,China)
文章导读
摘要 现代广告是营销手段。广告标语创意是广告企业文化精神的外在体现。广告标语在策划时应以诚取信,频繁系列运作,与文化结缘,打造企业新形象,刺激消费心理期待,其中尤应注重“半个圆”的营销创新智慧对广告标语创意策略的作用。在语言技巧上,广告标语要独树一帜,塑造个性,深挖民
关键词 :
语言技巧 ,
广告标语 ,
创意策略
Abstract :The creation of advertising slogans is the outer embodiment of an ad. company’s cultural spirit. When creating advertising slogans,we should try our best to establish company’s new image and to incite customers’ expectation by crediting customers with
Key words :
linguistic technique;
creative tactics
advertising slogan
出版日期: 2003-06-28
引用本文:
吴佩君; 傅小龙. 广告标语的创意策略与语言技巧[J]. 南昌大学学报(人文社会科学版), 2003, 34(03): 1-6.
WU Pei - jun, FU Xiao - long(Vocational Judiciary & Police Officers’ Academy,Jiangxi,Nanchang 330013,China; Art School Nanchang University,Nanchang 330047,China). . , 2003, 34(03): 1-6.
链接本文:
http://qks.ncu.edu.cn/Jwk_xbskb/CN/ 或 http://qks.ncu.edu.cn/Jwk_xbskb/CN/Y2003/V34/I03/1