Abstract： With the development of marketing practice,there are more and more quantitative studies in modern marketing theory.Analyzing these studies,we will find some weaknesses.In order to avoid these problems,we should study them again based on the system thinking and new research view for building "field & force view" research frame which includes marketing field,marketing potential energy and marketing force based on these concepts such as field,potential energy and force in physics.
出版日期: 2006-02-28
引用本文:
郭朝晖 黄新建. 基于定量的营销“场力观”发展研究[J]. 南昌大学学报(人文社会科学版), 2006, 37(01): 61-64+75.
GUO Zhao-hui~(1,2),HUANG Xin-jian~1. On Marketing "Field & Force Viewpoint" Development Based on Quantitative Research. , 2006, 37(01): 61-64+75.
2006, Vol. 37 
